Vermont: Smugglers’ Notch, Smuggs Resort – Ski Like a Local and Have Family Fun. 
As Smugglers Notch Resort celebrates winter with guests, safety remains part of the resort’s winter experience. In partnership with the Vermont Snow Sports Research Team Smuggs staff members encourage every skier and snowboarder to wear a helmet while on the slopes. The research team adopted "Always ride PHAT" as the byline for its multi-year campaign.
PHAT is an acronym for Protect (your) Head on All Terrain or Protect (your) Head at All Times." It is derived from the slang term "phat," which denotes excellence. The team is in the midst of a multi-year study, funded by the Vermont Department of Health and the Children’s Miracle Network, which is examining trends in helmet use among skiers and snowboarders. To help spread its message, the Vermont team has teamed with Smugglers' Notch Resort to produce and distribute thousands of informational pamphlets, posters, and stickers promoting the importance of wearing a helmet.
"Ski safety experts feel that a helmet is a safe and effective tool for reducing the chance of a head injury while skiing and snowboarding," says Robert Williams, M.D., study coordinator, pediatric anesthesiologist, and critical care specialist at Vermont Children's Hospital at Fletcher Allen Health Care. "We feel that it is our duty to get that message out to as many people as we can."
A 1999 report by the Consumer Product Safety Commission revealed that 7,700 head injuries could be prevented every year if skiers and snowboarders wore helmets on the slopes. More recently, research has shown that head injuries are the type of skiing and snowboarding trauma that is most likely to cause serious injury and disability.
During the first year of a study begun in 2002, approximately two-thirds of young children under age eighteen were observed by the team to be wearing helmets while skiing or riding. The number dropped significantly, however, among adolescents. Only one-third of people over age eighteen wore helmets.
Since the 2002-2003 winter season, this study reveals a significant increase in helmet use among adult skiers, with almost a doubling of helmet use rates in three years. There have also been increases among child skiers and snowboarders, but these have been less dramatic, and the Snow Sports Research Team is concerned that the rate of children’s helmet use may be beginning to plateau at around 70%.
"We still have a lot of work to do," says Dr. Williams. "Helmet use rates remain lower than we’d like to see, particularly for adolescents and adults. The medical community bears some responsibility for the low use of helmets due to past confusion over their effectiveness. However, ongoing research in the field has demonstrated that wearing a helmet can indeed help prevent head injury. In addition, new research has shown that wearing a helmet does not increase the chance of sustaining a neck injury or lead to reckless behavior on the slopes. While helmets can’t prevent all head injuries, they are an important piece of personal protection while skiing and snowboarding."
The Snow Sports Research Team gathered data over the past three ski seasons from nearly 40,000 observations of helmet use by skiers and snowboarders, the largest-ever study of its kind. This data reveals helmet-wearing patterns based on age, gender, and whether the individual is a skier or snowboarder. In addition, the team conducted over 1,000 surveys at Smugglers' Notch Resort in Jeffersonville, Vermont, to better understand why some skiers and snowboarders choose to wear helmets and others don’t.
The Vermont research team has found some encouraging trends during its research. The team observed that local skiers and riders wear helmets at a much higher rate than resort guests. "This is very encouraging," states Dr. Williams. "The more experienced riders are finding the advantages of warmth and safety in wearing a ski helmet. In sports like skiing and snowboarding, image and style are important drivers of behavior. If the hot riders and locals are wearing a helmet, we believe that tourists and less-frequent skiers will be more likely to follow suit. That’s how we can up with the slogan Ski Like a Local…Wear a Helmet.’"
The Vermont Snow Sports Research Team is a partnership of Vermont Children's Hospital at Fletcher Allen Health Care and the University of Vermont College of Medicine. Fletcher Allen Health Care, in alliance with the University of Vermont College of Medicine, is Vermont's academic health center and one of 125 in the country. Founded in 1995, through the merger of Fanny Allen Hospital, Medical Center Hospital of Vermont, and University Health Center, Fletcher Allen Health Care serves one million people in Vermont and northern New York. The organization provides care at more than 40 sites and 100 outreach clinics in the region.
Toddlers Learn Skiing Fundamentals at Smugglers' Notch Resort. Skiing safely begins with the very young and Smuggs takes special care to engage is youngest pupils in a sensible safe manner. The Little Rascals on Snow program allows children as young as 2 1/2 years develop beginning skills on the slopes; a fun day matches up with toddler attention span and physical capabilities; home base is cozy TREASURES child care center.
Experienced staff from the resort’s renowned child care facility TREASURES and Snow Sport University (SSU) encourage students. Before heading outside, children have fun playing "dress up" in their ski equipment. On the snow, the teaching staff uses tools specially designed for younger kids, such as H bars and harnesses. These support aids allow beginning skiers freedom to move while maintaining a sense of balance and security. Their first on-hill experience incorporates the use of a WonderCarpet, a gently moving conveyor lift. The cost is $109 per day and includes instruction, equipment and helmet rental, snack and lunch.
Smugglers' Notch Resort. 4323 Vermont Route 108, South Smugglers' Notch, Vermont 05464-9537. Smugglers’ Notch Resort staff and is available by calling toll-free 1-800-451-8752 from U.S. or Canada, and 0800-169-8219 from United Kingdom or
www.smuggs.com
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