Advertising opportunities: The Family Travel Files offers a variety of targeted advertising opportunities reaching millions of qualified travelers through display ads, text links, article and vacation activity folders.
Contact: TheFamilyTravelFiles 16913 Rolling Rock Drive, Tampa, FL USA 33618-1140
- Home page – Premium advertising places including article / image sponsorship positions.
- Weekly sponsorship cost: $1200
- Articles – Full length feature article sponsorship complete with multiple links to designated URLs including a related article tag from Vacation Ideas Directory.
- Annual sponsorship cost: $3600 per article.
- Vacation Ideas Text Links – Vacation short takes text ads – expanding to full vacation ideas text ads. A12-month purchase includes a dedicated related article link.
- Annual cost: $600 each.
- Destination Places – Landing page location for: USA page, USA regions landing page(s) folder, country locations, i.e., Caribbean, Mexico, Canada, Great Britain, etc.
- Included in above sponsorship rate.
- Vacation Lifestyle Folders – City Takes, Secret Places, All-Inclusive Holidays, Adventures, Beaches, Snow Places, Family Reunions, Tours, Mountain Tops, Theme Parks, Cruises, Green Spots, Deals and Family Golf.
- Monthly cost $100 each folder.
Click here to view our ad specifications
National Sales Team Representatives :
National Sales Manager - Rickles & Company Media Pros - contact: Scott Rickles - phone: (770) 664-4567
email: SRickles@aol.com
Northeast -
CT, MA, ME, NH, NY, RI, NY, VT - Lange Media Sales - contact: Eric Lange - phone: (617) 542-6913
email: erklange@aim.com
Mid-Atlantic -
DC, DE, MD, NJ, PA, NJ - JC Advertising Sales - contact: Jim Cooke - phone: (240) 264-6525
email: jameswcooke@verizon.net
Southeast - Rickles & Company Media Pros:
GA, SC, TN states contact: Scott Rickles - phone: (770) 664-4567
email: SRickles@aol.com
AL, FL, LA, MS contact: Carmel Modica - phone: (850) 231-3146
email: CModica@gnt.net
GA, NC, VA contact: Dan Tomkiewicz - phone: (770) 640-1681
email: Dtomkiewicz@earthlink.net
KY & WV contact: Clark Media: contact: Joyce Clark - phone: (502) 253-9837
email: Joyce@clark-media.com
Heartland - IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI - Robert Purdy & Assoc. Inc.
contact: Bob Purdy - email: Bob@robertpurdy.com
contact: Jill Wiercioch - email: Jill@robertpurdy.com
Southwest & Mountain states - AZ, CO, NV, NM, OK, UT - Huffman Media Inc. - contact: Michael Huffman
phone: (877) 416-3441 - email:Mike@huffmanmedia.com
TX - contact: Carmel Modica - phone: (850) 231-3146 - email: CModica@gnt.net
Western Edge - CA, ID, OR, MT, WA, WY - Robert J. Flahive Co.
contact: Robert Flahive - phone: (707) 935-2880 - email: Robert.flahive@flahive.com
contact: Christine Tye - phone: (707) 939-0269 - email: Christinetye@vom.com
20 Frequently Asked Questions
- Our guarantee: We will deliver accurate information to readers when they look for it. Making sure our client’s goals are met.
- Who reads us? Vacation planners, mostly moms and dads looking for places to go and things to see. Pre-planning a trip makes it almost a guarantee that fun will begin sooner. Mainly women 67%, use our site. We have seen an increase of men looking for information from the office.
- Why we started? We began publishing theFamilyTravelFiles in 1999. Why? We saw a need for an expert in family travel. Coming from the publishing world of AAA we saw an opportunity and simply began. We have been successful as we always believed that content was king and in our case “queen”. We have stayed that course for an entire decade.
- Statistics: We measure the success of a campaign using a combination of Google Analytics, our own data files showing exactly how many times a specific page is viewed and banner ad delivery impressions and click through. FYI: We are unable to see the Flash click through as tracking codes are buried within the ads
- Reports: Campaigns for advertisers will be set up so quarterly information can be sent to you to forward to your clients. Once we have the system in place we can set it up for monthly reports.
- How do I sign up to advertise? We need an insertion order signed by the client and representative.
- Where is advertising allowed on the site? We will only display advertising on relevant pages for each advertiser.
- Who decides what will be in articles? Our editorial team researches the destination and makes the decision. For DMO’s we normally start with our lead-in article “Family Vacation Ideas”. For resorts we lean towards family-focused things to do and places to visit.
- Who advertises? Our client base includes CVB’s and single property resorts and hotels along with tour operators.
- General site information: We have more than 800 pages of content at our site on destinations around the world. Keywords used to locate our site family travel, “a destination” and family vacations, family vacation ideas.
- Average household income: $78,250
- What are the different lengths of a buy? We are a content website and find displaying information for a longer period of time is beneficial to our clients. The minimum length of a buy is three months. Most advertisers are with us for a year at a time.
- Do you pay a commission to accredited advertising agencies? Yes, 15% off the gross rate.
- Can banner ads be purchased separately? No, we are not a banner ad site. These support our clients. Many of our clients simply don’t want banner ads as they say they don’t work. They can work when targeted.
- Where are banner ads displayed? We guarantee to display their banner ad on their dedicated article page and other relevant pages.
- Are banner ad pages shared? Yes. They share space with other advertisers from their area or in a specific folder. I.e. Beaches folder in Florida is shared with Daytona Beach and Florida’s Space Coast.
- Organizations & affiliations: TIES, STS, and US Travel.
- Promotions: We can develop regional promotions to help drive traffic to our site. Ask about the possibilities.
- Who invoices? Travel Communications, Inc. invoices. Payment is due 30 days from invoice date unless other arrangements are made in advance. We accept credit card payment through Google Checkout.
- We share the good stuff. Linking with other family travel websites works for both sites. Share any appropriate company and we will request a link. Our dedication to providing quality information can be contagious. Happy travels!
